AMANDA HAYDEN
p: 315.243.3990
SUMMARY
– Graphic designer with more than 20 years of hands-on design and marketing experience
– Experience in print, web design, magazine layout, and on-air design.
– Extensive knowledge of graphic design techniques and software.
– Driven team player and collaborator who is also capable of working independently.
– Experienced project manager with excellent communication skills.
– Highly organized and detail oriented.
SKILLS
Adobe Creative Suite: Adobe Photoshop. Adobe Illustrator. Adobe InDesign. Adobe After Effects. Adobe Image Ready. Adobe Premiere.
Microsoft Word, Excel, and PowerPoint.
Web design. WordPress.
Digital Photography.
Perform daily on both PC & Mac platforms.
EXPERIENCE
Senior Graphic Designer/Media Services Manager, WCNY-TV, Syracuse, NY
- Designed and produced print, web and on-air television graphics for WCNY, CNY’s PBS affiliate.
- Designed logos, brochures, annual reports, magazines, print advertisements and billboards.
- Created all design aspects of our website and uploaded content using WordPress, and assisted with
e-newsletters, using Constant Contact. - Designed sets, logos and opening animations for locally produced television shows and documentaries.
- Created on-air video promotion as needed.
- Experience with digital photography and managing photo shoots.
- Organized trade ad and marketing schedules.
- Managed and assigned incoming departmental tasks.
- Created marketing plans, assisted with social media, wrote copy as needed.
- Assisted with station-wide events, including a Grand Opening Gala for our new building. Project managed
event promotions, print and web needs, including advertising, invitations, and event signage. - Worked with tight budgets and deadlines in a fast-paced environment.
June 2010 – June 2014
Design Director, NewsChannel 9 WSYR-TV, Syracuse, NY
- Created graphics and animations for live newscasts and locally produced shows, including “Bridge Street”.
- Created client promotional banners and logos for our website.
- Designed magazine ads, billboards, banners, posters, t-shirts, and vehicle wraps. Also designed and produced
the annual 14-page full-color NewsChannel 9 Storm Team Weather Calendar.
January 2004 – June 2010
Art Director, WTVH-TV, Syracuse, NY
- Designed and maintained overall station graphic identity.
- Created graphics and animations for on-air newscasts and locally produced programs. Designed and
produced various print projects, such as magazine advertisements, billboards, banners and posters.
October 2001 – December 2003
Senior Graphic Designer, WMUR-TV, Manchester, NH
- Designed graphics and animations for live television newscasts.
- Proficient on the Grass Valley Type Deko Character Generator and Adobe PhotoShop.
January 1991 – December 2000
EDUCATION
BS in Communications/Media with a specialty in Graphic Design
Fitchburg State University, Fitchburg, MA, 1991
SOCIAL MEDIA
Twitter
Instagram
Blogs: CookingWithAmanda ShopAldi MemberCardChallenge
Pinterest